Every business is different and has different challenges and goals. But the same questions come up again and again. How can I acquire new customers? Where do I find them? How can I make them buy more? How can I keep them loyal? Where should I spend my marketing budget? Should I use print? Online channels? What about social media? email? Direct mail? Telephone? How much will it cost? How much will they buy? Will it be profitable?
TVA Marketing's team of data-led, strategic marketing consultants will help you answer those - and many more - questions.
We know that data lies at the heart of all marketing throughout all stages of the customer lifecycle, from customer acquisition through retention to upselling, reactivation and advocacy. Using data to evaluate channel performance, our definitive analysis and clear insight means we are able to increase our clients' marketing profitability through refined targeting, media channels, offers, price and creative approach.
Customers increasingly expect to be able to find products and brands across a wide range of channels, and use diverse technology to access those channels. As a result the marketer's world is increasingly digital and multi-channel. Most organisations use at least two or three channels as their route to market.
TVA Marketing provides a range of marketing services across all channels, online and offline. If you want to gain marketing experience and expertise without having to recruit additional employees, our consultants operate either in combination or independently, depending on your requirements.
So if you have a specific need or area where you need channel expertise and / or resource, TVA will provide the knowledge, support, training and mentoring you need, and provide advice as well as hands-on implementation.
If, on the other hand, you have more exensive marketing needs, we can act as a remote marketing department for your company and handle it all. We'll start by understanding your product and market, then develop your marketing strategy, work out the costs and forecast results, before selecting, refining and prioritising the channels based on cost efficiency and profitability.
Once we've discussed the overall plan and you've approved the schedule, we'll set up and implement your campaign(s). We'll continually measure and analyse the results so that you always know how the campaign is performing in terms of volumes of sales, revenue, cost and profitability.
From those results, we can make sure your marketing strategy and campaigns evolve to meet your business goals.