Data is the heart of profitable marketing

Whatever the stage of your business, data is the key driver throughout the customer lifecycle - whether you are trying to acquire new customers, or to persuade your existing customers to buy more, or trying to reactivate those who haven't bought anything for a while.

Every day more and more data becomes available ... and more media channels ... and more ways for customers to access products and services.  With data at the heart of all marketing, profitable marketing demands a robust understanding of the subtleties of the relationships between data, media channels, creative approach and customers.

TVA's decades of business experience, combined with analysis and insight skills, allows us to to help you interpret and deploy data wisely to make intelligent business decisions and develop profitable, strategic marketing campaigns.

Businesses today have vast volumes of data at their fingertips. But many are simply unable to convert that data into customer and market insight.

TVA's skilled data analysts interpret key patterns, profiles and trends from your own and third party customer data, to identify what data is relevant or irrelevant.  Each has between 5 and 30 years of experience in data analysis and insight, so is able to give you the clear and accessible information you need to identify, attract and keep loyal, profitable customers.

Based on that data insight, TVA works with you to evaluate and develop strategic data-driven business plans to source, capture, analyse, prioritise, refine and use appropriate internal and third party data, giving relevant, actionable customer and prospect communication solutions.

Which means that you can use the right data to have the right customer conversation at the right time through the right channels.